@tylahearl Biscoff Overnight Weetbix using @rawbyamazonia Vanilla Plant Protein will now be on REPEAT 🔥
463
Earned $31
The performance media channel that pays you back
Be the business everyone is talking about.
Reward customers with store credit for authentic social content that drives reach, acquisition and repeat purchases. Measure it with CPM, CPC and Return on Reward Spend, alongside the rest of your media mix.
Built for ecommerce, retail, hospitality and consumer brands that want every marketing dollar to drive reach, content and repeat revenue.
- Go live in minutes
- Pay only for verified content
- No monthly fees
Trusted by the brands your customers already love
Available on the Shopify App Store
Customer Media, measured
4.2× Return on Reward Spend
60M+ organic impressions generated
11,000+ rewarded customer posts
250+ brands using BrandPay
Customer Media
Customer Media is your most valuable marketing asset.
Real customers create the most trusted content on the internet. BrandPay turns Customer Media into measurable performance marketing, reusable content, and repeat revenue.
Measured Like Paid
Customer media sits alongside your paid media as a measurable performance channel.
Track CPM, CPC and Return on Reward Spend. Every rewarded content is measured to marketing performance, reducing your media costs whilst scaling your content.
Learn moreTrusted Like Earned
Become the brand AI recommends.
Every customer post expands your digital footprint with authentic, third-party mentions that AI search and recommendation engines are increasingly surfacing.
Learn moreTreated Like Owned
People buy from people.
Rewarded content is yours to use across your other marketing channels. Authentic customer content stops scrolls, increases clicks, and builds your social search authority.
Learn moreHow it works
From reward to repeat revenue.
- 01
Set your reward
BrandPay models your ideal reward to outperform your current CPM/CPC, whilst increasing your repeat customer AOV.
- 02
Customer Media grows
BrandPay detects and authenticates every post in real time. Reward automatically or review before approval. Every verified post becomes part of your Customer Media.
- 03
Rewards delivered instantly
Rewarded consumers receive store credit immediately, creating an incentive to return while generating measurable marketing performance.
- 04
Repeat revenue grows
Customers redeem their store credit in-store, online or in-app, through your regular payment flows, driving repeat purchases, higher customer lifetime value and measurable Return on Reward Spend.
Start your reward
Go live in minutes · Pay only for verified content · No monthly fees
Why BrandPay
Measured like paid. Trusted like earned. Treated like owned.
BrandPay is the first media channel where one investment creates measurable performance marketing, authentic Customer Media and repeat revenue.
| Capability | BrandPay | Paid Media | Creator Platforms | Loyalty |
|---|---|---|---|---|
| Spend returns to your business | Yes | |||
| Measured with CPM & CPC | Yes | Yes | ||
| Creates authentic Customer Media | Yes | Yes | ||
| No creator management | Yes | Yes | Yes | |
| Reaches new customers | Yes | Yes | Yes | |
| Creates reusable content | Yes | Yes | ||
| Drives repeat purchases | Yes | Yes |
Meet our brands
Real customers. Real Customer Media.
Caboodle
274 likes on a single rewarded customer post
“New Caboodlers Complete Wet Food Variety Pack has entered the chat. Two very excited boys. Zero regrets!”
@binky_and_bentley — rewarded $22 in Caboodle store credit
Chief Nutrition
589 likes on a single rewarded customer post
“PROTEIN RICH PENNE & POTATO PASTA. The unflavoured collagen from @chief.nutrition beefs up this baby without the beef 💪”
@regaleats — rewarded $39 in Chief Nutrition store credit
Raw by Amazonia
463 likes on a single rewarded customer post
“Biscoff Overnight Weetbix using @rawbyamazonia Vanilla Plant Protein will now be on REPEAT 🔥”
@tylahearl — rewarded $31 in Raw by Amazonia store credit
Frequently asked questions.
Everything you need to know about running Customer Media with BrandPay.
Will customers actually post?
They already do. BrandPay just gives them a reason to do it more often, and specifically about you. No prompting, no scripts, just genuine enthusiasm with a reward attached.
Is this just for influencers?
Not at all. BrandPay is built for your everyday customers, the ones who already love what you do. No gifting, no agency fees, no content briefs required.
Does this work for ecommerce?
Absolutely. Rewards are redeemed directly through your checkout flow, turning social engagement into repeat purchases. 2-click integration.
Does this work for physical stores?
Yes. You have a "Pay With BrandPay" QR tile that the customer scans at your checkout, enters the bill amount, and clicks pay. Funds return to your BrandPay account balance.
Does this work with our Loyalty?
Yes. BrandPay links directly to your loyalty program, exchanging earnings for whatever currency you already use: points, vouchers, status tiers, or store credit.
Is this another tool to manage?
No. You set it up once and it runs in the background. No content calendars, no approval queues (unless you want them). It just works while you focus on your business.
Can I re-use the content produced?
Yes. You automatically have full rights to re-use the rewarded content across any channel. All content is fully exportable from your BrandPay platform.
What does BrandPay cost?
BrandPay is free to set up and has zero monthly fees. Since rewarded consumers spend their credit back with you, your cost is simply your cost of goods sold on those credits, plus BrandPay charges a % service fee on top of any credits you reward to customers.
What does this save me?
You save in three ways. 1. Content production time and cost, 2. Distribution of content (e.g. ad spend) and 3. The cost of retaining or re-engaging customers (e.g. discounts and sales).
Will this drive more revenue growth?
Rewarded consumers on average return 2x as fast to repurchase, and spend 2.5x what they earned. So the BrandPay loop is actually profitable and scalable. Plus you own all the content. Set up takes 10 minutes.
Does this help me acquire new customers?
Multiple ways. Besides the user content itself engaging new customers, thousands of BrandPay users every day find you in their BrandPay App, which directly links to your store.
Can consumers spend their rewards elsewhere?
Yes, and this is another way you can acquire new customers. Half their earnings can be spent with any other Merchant on BrandPay, and if they spend those with you, those funds go directly into your BrandPay account, funding your next content reward.
Brandpay
Build your Customer Media engine.
Start building the media channel your competitors don't have. Measure it like paid. Trust it like earned. Keep it like owned.
Go live in minutes · Pay only when customers create verified content you approve