We want you to create content that captures the spirit of Beaches Brewing Co.—easygoing, approachable, and made for good times. The Everyday For Everyone. Your content should feel authentic, effortless, and in tune with your audience. Think post-sweat hangs, beach day resets, spontaneous outdoor trips, after-work chillouts, or even cozy solo/group nights in. 
DO include: * A clear visual of Beaches Brewing Co. cans (Pale Ale and/or Cerveza) * Yourself and/or your community enjoying the beer in a natural setting * A caption that sounds like you, but with a splash of Beaches energy—easygoing, approachable, and made for good times * Tag @beachesbeerbali and use the hashtag #TheEverydayForEveryone
 Avoid: * Overly promotional or salesy captions * Holding the can with branding completely hidden or facing away * Drinking irresponsibly or promoting overconsumption * Crowded branding (don't add other alcohol brand mentions) * Using filters or heavy editing that distort the can or product Content formats we love: * Instagram Reels: 15–60 sec * IG Feed Post: candid photo or styled visual * Carousel post with storytelling or micro-vlog