# BrandPay

> BrandPay turns everyday customer posts into rewards. Brands get endless authentic social content; customers earn BrandPay credit for posting about brands they love on Instagram, then spend that credit back in-store, online, or in-app.

BrandPay is a content-rewards platform (also called "UGC that pays for itself"). Instead of paying only professional creators, brands reward real customers with store credit for posting about them. Customers tag a brand on Instagram, BrandPay detects the post and credits their account, and they spend it back — creating a loop that drives authentic content, repeat purchases, and organic customer acquisition.

## How it works
1. A brand sets a reward (per post, or per like, capped) for customers who post about them.
2. A customer shares a real experience on Instagram and tags the brand.
3. BrandPay detects and verifies the post and credits the customer in BrandPay.
4. The customer spends that credit back with the brand (in-store, online, or in-app).

## Key facts
- For businesses: free to set up, no monthly fees; BrandPay charges a % service fee on rewarded credits.
- Rewarded customers return ~2× faster and spend ~2.5× what they earned.
- Brands own all rewarded content and can reuse it across any channel.
- Works for ecommerce (checkout integration) and physical stores ("Pay with BrandPay" QR).

## Core pages
- [Home — for businesses](https://brandpay.io/): Reward customers for posting; drive content, repeat spend and acquisition.
- [For consumers / creators](https://brandpay.io/consumers): Earn rewards for posting about brands you love.
- [Pricing & the model](https://brandpay.io/pricing): How the ad-spend-that-comes-back model and 25% fee work, with a calculator.
- [Browse brands](https://brandpay.io/brands): All brands currently rewarding customer posts.
- [Apple Pay](https://brandpay.io/apple-pay): Add your BrandPay card to Apple Wallet and tap to pay with iPhone or Apple Watch at participating BrandPay venues, straight from what you've earned.
- [Card Terms & Conditions](https://brandpay.io/card-terms-and-conditions): The authoritative cardholder terms for the BrandPay card program, including transaction limits, refunds, and the optional backup card.
- [Blog (Zine)](https://brandpay.io/blog): Articles on UGC, influencer marketing, and growth.

## Brands rewarding posts
- [nüde™ (@nudebali)](https://brandpay.io/brands/nudebali) — earn 150K IDR per post
- [KU DE TA (@kudetabali)](https://brandpay.io/brands/kudetabali) — earn 200K IDR per post
- [LSKD (@lskd)](https://brandpay.io/brands/lskd) — earn 16 AUD per post
- [Bali Beans Coffee (@balibeanscoffeeandco)](https://brandpay.io/brands/balibeanscoffeeandco) — earn 150K IDR per post
- [WOODS PERERENAN (@woodsbali)](https://brandpay.io/brands/woodsbali) — earn 5,000 IDR per like
- [Ely’s Kitchen Bali (@elyskitchenbali)](https://brandpay.io/brands/elyskitchenbali) — earn 1,000 IDR per like
- [Blossom Steakhouse (@blossomsteakhouse)](https://brandpay.io/brands/blossomsteakhouse) — earn 1,000 IDR per like
- [Red Gunpowder (@red.gunpowder)](https://brandpay.io/brands/red.gunpowder) — earn 5,000 IDR per like
- [︎ ✌︎ HATCH | ☼ Uluwatu, Bali | 𐃯 Restaurant (@hatch_bali)](https://brandpay.io/brands/hatch_bali) — earn 50,000 IDR per post
- [Terra Bali | Healthy Restaurant & Meal Plan (@terra.eats.bali)](https://brandpay.io/brands/terra.eats.bali) — earn 5,000 IDR per like
- [Hiro Drinks (@hiro.drinks)](https://brandpay.io/brands/hiro.drinks) — earn 70,000 IDR per post
- [Brandpay (@brandpayofficial)](https://brandpay.io/brands/brandpayofficial) — earn 8 USD per post
- [alchemywellnessbali (@alchemywellnessbali)](https://brandpay.io/brands/alchemywellnessbali) — earn 160K IDR per post
- [Tunu Bistro (@tunubistro)](https://brandpay.io/brands/tunubistro) — earn 50,000 IDR per post
- [onecafebali (@onecafebali)](https://brandpay.io/brands/onecafebali) — earn 100K IDR per post
- [&Roosevelt (@androosevelt_jakarta)](https://brandpay.io/brands/androosevelt_jakarta) — earn 100K IDR per post
- [dolcezzacoffee (@dolcezzacoffee)](https://brandpay.io/brands/dolcezzacoffee) — earn 70,000 IDR per post
- [theitalianguy_bali (@theitalianguy_bali)](https://brandpay.io/brands/theitalianguy_bali) — earn 100K IDR per post
- [fasafas.bali (@fasafas.bali)](https://brandpay.io/brands/fasafas.bali) — earn 100K IDR per post
- [Fuego-bali (@fuego.grill.bali)](https://brandpay.io/brands/fuego.grill.bali) — earn 4,883 IDR per like
- [Cactus Skincare (@cactusskincare)](https://brandpay.io/brands/cactusskincare) — earn 45 AUD per post
- [dolancanggu (@dolancanggu)](https://brandpay.io/brands/dolancanggu) — earn 50,000 IDR per post
- [Adriana Cocina & Bar (@adrianabali.rooftop)](https://brandpay.io/brands/adrianabali.rooftop) — earn 50,000 IDR per post
- [Bagus Jati Health & Wellbeing Retreat Resort - Bali (@bagusjati_retreat)](https://brandpay.io/brands/bagusjati_retreat) — earn 5,000 IDR per like
- [rawbyamazonia (@rawbyamazonia)](https://brandpay.io/brands/rawbyamazonia) — earn 40 AUD per post
- [Chief Nutrition (@chief.nutrition)](https://brandpay.io/brands/chief.nutrition) — earn 25 AUD per post
- [Get Her Form (@getherform)](https://brandpay.io/brands/getherform) — earn 200K IDR per post
- [Layday Uluwatu (@laydayuluwatu)](https://brandpay.io/brands/laydayuluwatu) — earn 100K IDR per post
- [silk_restaurant (@silk_restaurant)](https://brandpay.io/brands/silk_restaurant) — earn 150K IDR per post
- [Little Brew Cafe (@littlebrewbali)](https://brandpay.io/brands/littlebrewbali) — earn 100K IDR per post
- [Arata Teppanyaki & Shabu-Shabu (@aratadining)](https://brandpay.io/brands/aratadining) — earn 2,500 IDR per like
- [theusualkitchenseseh (@theusualkitchenseseh)](https://brandpay.io/brands/theusualkitchenseseh) — earn 100K IDR per post
- [thedinnerladies (@thedinnerladies)](https://brandpay.io/brands/thedinnerladies) — earn 30 AUD per post
- [calibeachclub (@calibeachclub)](https://brandpay.io/brands/calibeachclub) — earn 10 AUD per post
- [AMPERNA (@ampernaskin)](https://brandpay.io/brands/ampernaskin) — earn 50 AUD per post
- [Zero95 Wood Fire Pizza Bar (@zero95pizza)](https://brandpay.io/brands/zero95pizza) — earn 0.65 AUD per like
- [STRONG Pilates Ashmore (@strong_ashmore)](https://brandpay.io/brands/strong_ashmore) — earn 0.97 AUD per like
- [Mimi & Munch Australia Pty Ltd (@mimiandmunchau)](https://brandpay.io/brands/mimiandmunchau) — earn 20 AUD per post
- [KŌTIA Skincare (@kotia.anz)](https://brandpay.io/brands/kotia.anz) — earn 35 AUD per post
- [MENO ZERO GELATO & DESSERT BAR (@menozerogelato)](https://brandpay.io/brands/menozerogelato) — earn 0.5 AUD per like
- [Tap Social Movement (@tapsocialmovement)](https://brandpay.io/brands/tapsocialmovement) — earn 0.25 GBP per like
- [good as gold (@au79cafe)](https://brandpay.io/brands/au79cafe) — earn 0.5 AUD per like
- [livandmilly_ (@livandmilly_)](https://brandpay.io/brands/livandmilly_) — earn 50 AUD per post
- [the.lad.collective (@the.lad.collective)](https://brandpay.io/brands/the.lad.collective) — earn 20 AUD per post
- [poscahydrate (@poscahydrate)](https://brandpay.io/brands/poscahydrate) — earn 20 AUD per post
- [Hunter & Queen (@hunterandqueen)](https://brandpay.io/brands/hunterandqueen) — earn 0.65 AUD per like
- [Jericho Coffee Traders (@jerichocoffeetraders)](https://brandpay.io/brands/jerichocoffeetraders) — earn 0.25 GBP per like
- [LUMIRA (@atelierlumira)](https://brandpay.io/brands/atelierlumira) — earn 32 AUD per post
- [Kate Bennett (@woodstockpilatesstudio)](https://brandpay.io/brands/woodstockpilatesstudio) — earn 5 GBP per post
- [tamasupperclub (@tamasupperclub)](https://brandpay.io/brands/tamasupperclub) — earn 10 AUD per post
- [Fu Manchu Oriental (@fu_manchu_oriental_)](https://brandpay.io/brands/fu_manchu_oriental_) — earn 1 AUD per like
- [Caboodle (@caboodlers)](https://brandpay.io/brands/caboodlers) — earn 15 GBP per post
- [Mizu Japanese Izakaya Restaurant (@mizuizakayarestaurant)](https://brandpay.io/brands/mizuizakayarestaurant) — earn 0.25 GBP per like
- [spicewell (@spicewell)](https://brandpay.io/brands/spicewell) — earn 30 USD per post
- [At The Farm (@fitnessatthefarm)](https://brandpay.io/brands/fitnessatthefarm) — earn 0.25 GBP per like
- [O X T WO (@ox_two_)](https://brandpay.io/brands/ox_two_) — earn 0.25 GBP per like
- [Berawa Beach Club (@berawa.beach.club)](https://brandpay.io/brands/berawa.beach.club) — earn 10,000 IDR per post
- [Mooch (@moochofficial_)](https://brandpay.io/brands/moochofficial_) — earn 50 AUD per post
- [indu.beauty (@indu.beauty)](https://brandpay.io/brands/indu.beauty) — earn 14 GBP per post
- [Evenfall Wines (@evenfallwines)](https://brandpay.io/brands/evenfallwines) — earn 0.65 AUD per like
- [Sauna At The Farm: Wild Spa 🍃 (@saunaatthefarm)](https://brandpay.io/brands/saunaatthefarm) — earn 0.26 GBP per like
- [fignfox (@fignfox)](https://brandpay.io/brands/fignfox) — earn 10 AUD per post
- [PetWell | Dog & Cat Heathy Treats & Supplements (@petwell.au)](https://brandpay.io/brands/petwell.au) — earn 0.5 AUD per like
- [Emma Grant (@timeless.lines)](https://brandpay.io/brands/timeless.lines) — earn 0.25 GBP per like
- [Skate Manchester (@skatemanchesterice)](https://brandpay.io/brands/skatemanchesterice) — earn 0.25 GBP per like
- [lukawellness_ (@lukawellness_)](https://brandpay.io/brands/lukawellness_) — earn 11 AUD per post
- [Ekajaya Fast Ferry (@ekajayafastferry)](https://brandpay.io/brands/ekajayafastferry) — earn 50,000 IDR per post
- [@bashbites (@bashbites)](https://brandpay.io/brands/bashbites) — earn 3 GBP per post
- [The Duke of Marlborough (@thedukewoodleys)](https://brandpay.io/brands/thedukewoodleys) — earn 5 GBP per post
- [SILY Bar | drinks & live music (@sinceileftyou)](https://brandpay.io/brands/sinceileftyou) — earn 0.65 AUD per like
- [themiltonsportsbar (@themiltonsportsbar)](https://brandpay.io/brands/themiltonsportsbar) — earn 32.5 AUD per post
- [goodcitizens_official (@goodcitizens_official)](https://brandpay.io/brands/goodcitizens_official) — earn 30 AUD per post
- [surfboardempire (@surfboardempire)](https://brandpay.io/brands/surfboardempire) — earn 30 AUD per post
- [Victoria P White (@cotswoldteacuptours)](https://brandpay.io/brands/cotswoldteacuptours) — earn 4 GBP per post
- [Scoopanova (@scoopanova)](https://brandpay.io/brands/scoopanova) — earn 0.99 AUD per like
- [Permanent Makeup, Medical Tattoos, Welded Jewellery | Oxford (@senioxford)](https://brandpay.io/brands/senioxford) — earn 0.22 GBP per like
- [ISOLA WINE Bali (@isolawine)](https://brandpay.io/brands/isolawine) — earn 250K IDR per post
- [Knalpot (@restaurantknalpot)](https://brandpay.io/brands/restaurantknalpot) — earn 100K IDR per post
- [Alma Tapas Bar Bali (@almatapasbar)](https://brandpay.io/brands/almatapasbar) — earn 100K IDR per post
- [easynailsdc (@easynailsdc)](https://brandpay.io/brands/easynailsdc) — earn 10 EUR per post
- [12kPadel (@12k.padel)](https://brandpay.io/brands/12k.padel) — earn 10 GBP per post
- [ubxwembley (@ubxwembley)](https://brandpay.io/brands/ubxwembley) — earn 16 GBP per post
- [flavacarscent (@flavacarscent)](https://brandpay.io/brands/flavacarscent) — earn 5 GBP per post
- [Get His Form (@gethisform)](https://brandpay.io/brands/gethisform) — earn 200K IDR per post
- [City Cave Yarrabilba (@city.cave.yarrabilba)](https://brandpay.io/brands/city.cave.yarrabilba) — earn 0.65 AUD per like
- [amazoniaco (@amazoniaco)](https://brandpay.io/brands/amazoniaco) — earn 28 AUD per post
- [defenceskincare (@defenceskincare)](https://brandpay.io/brands/defenceskincare) — earn 20 AUD per post
- [The Easton Maleny (@eastonmaleny)](https://brandpay.io/brands/eastonmaleny) — earn 25 AUD per post
- [Misty's leatherworks (@mistys_leatherworks)](https://brandpay.io/brands/mistys_leatherworks) — earn 0.5 USD per post
- [House of Griff (@houseofgriff)](https://brandpay.io/brands/houseofgriff) — earn 0.49 GBP per like
- [LIFE IS A PARTY (@lifeisapartydressforitx)](https://brandpay.io/brands/lifeisapartydressforitx) — earn 1 AUD per like
- [The Queen's House Ice Rink (@thequeenshouseicerink)](https://brandpay.io/brands/thequeenshouseicerink) — earn 0.25 GBP per like
- [Cathcart Elliot (@cathcartelliot)](https://brandpay.io/brands/cathcartelliot) — earn 0.25 GBP per like
- [Supplies | Training | The OG Permanent Jewellery Connector Kit 💎 (@soulandstone.co.uk)](https://brandpay.io/brands/soulandstone.co.uk) — earn 0.25 GBP per like
- [Clarity Clinic Gold Coast (@clarity_cosmetic_laser_clinic)](https://brandpay.io/brands/clarity_cosmetic_laser_clinic) — earn 1 AUD per like
- [Uthrive - Premium Hydration (@uthrivehydration)](https://brandpay.io/brands/uthrivehydration) — earn 10.9 AUD per post
- [Drinkclub_mmc (@drinkclub_mmc)](https://brandpay.io/brands/drinkclub_mmc) — earn 25.00 per post
- [canggu.beach.club (@canggu.beach.club)](https://brandpay.io/brands/canggu.beach.club) — earn 10,000 IDR per post
- [edenacademychildcare (@edenacademychildcare)](https://brandpay.io/brands/edenacademychildcare)
- [ju_bali (@ju_bali)](https://brandpay.io/brands/ju_bali) — earn 150K IDR per post
- [Atelier Sandwich (@ateliersandwich.bali)](https://brandpay.io/brands/ateliersandwich.bali)
- [Pizzería Es Tancó Ibiza (@estancoibz)](https://brandpay.io/brands/estancoibz) — earn 0.26 EUR per like
- [Paint & Sip Ubud Art Workshop Studio (@paintandsip.ubud)](https://brandpay.io/brands/paintandsip.ubud) — earn 250K IDR per post
- [DS Coffee IDR (@downsouth.coffee)](https://brandpay.io/brands/downsouth.coffee) — earn 10 IDR per post
- [ccsgrillbali (@ccsgrillbali)](https://brandpay.io/brands/ccsgrillbali) — earn 60,000 IDR per post

## Articles
- [Is BrandPay Legit? How Getting Paid to Post Actually Works](https://brandpay.io/blog/is-brandpay-legit): No, it's not too good to be true. Here's exactly where the money comes from, what you actually earn, how the app works, and what the catch is — answered plainly.
- [How to Make Money on Instagram Without Being an Influencer](https://brandpay.io/blog/make-money-on-instagram-without-being-an-influencer): Brand deals, UGC gigs, affiliate links and Instagram's own tools all ask you to become a marketer. Here's how to get paid for the posts you already make — no media kit, no niche, no follower minimum.
- [Customer Media: The Future of Marketing](https://brandpay.io/blog/customer-media-future-of-marketing): Word of mouth drives 20–50% of purchase decisions and has never had a line on the media plan — because you couldn't buy it. Customer Media is the channel that changes that, measured like paid.
- [How BrandPay Makes Your Brand the One AI Recommends](https://brandpay.io/blog/make-your-brand-the-one-ai-recommends): Answer engines tune out what a brand says about itself and lean on what customers say. Here's how BrandPay builds the verified customer consensus that decides which brands get named.
- [Your Campaign Has a Shelf Life. What People Say About You Now Lasts Years](https://brandpay.io/blog/your-campaign-has-a-shelf-life): Paid advertising decays in about three months. What customers say about you feeds AI recommendations for years. Why share of model is replacing share of voice — and how brands build it.
- [How to Get Your Brand Recommended by AI (AEO for Consumer Brands)](https://brandpay.io/blog/get-your-brand-recommended-by-ai): AI-referred retail traffic grew ~393% and those shoppers convert 42% better. Answer engine optimisation for consumer brands: how models pick what to recommend, who gets cited, and why customer content is the lever.
- [How to Measure UGC ROI](https://brandpay.io/blog/how-to-measure-ugc-roi): Earned Media Value is a guess wearing a dollar sign. Here's how to measure UGC ROI against real purchases using CPM, CPC and Return on Reward Spend — without discount codes or invented numbers.
- [Why User-Generated Content Matters More Now Than It Ever Has](https://brandpay.io/blog/why-user-generated-content-matters-now): Rising ad costs, falling trust and AI-driven discovery all point the same way: content your customers make is getting scarcer and more valuable. Here's why UGC became load-bearing — and where the tools stop.
- [How to Get Customers to Post About Your Brand on Instagram](https://brandpay.io/blog/get-customers-to-post-about-your-brand-on-instagram): Customer content jumped from 15% to 35% of campaigns in a year. Here's how to get customers posting about your brand on Instagram — and why store credit beats discount codes and flat creator fees.
- [BrandPay V3 is Live](https://brandpay.io/blog/brandpay-v3-is-live): The biggest upgrade yet to your UGC-commerce platform — Story Rewards, advanced analytics, AI Reward Copilot, UGC management, and creator intelligence.
- [Nothing Goes Viral by Accident](https://brandpay.io/blog/nothing-goes-viral-by-accident): What looks organic usually isn't. Behind most viral moments is a system — not just content creation, but distribution. Story rewards give brands the same mechanic that made clipping work, powered by customers.
- [The Most Misunderstood Metric in Ecommerce: Incremental Spend](https://brandpay.io/blog/incremental-spend-ecommerce): Discounts accelerate purchases. Earned credit expands them. Learn why incremental spend — not just conversions — is the metric that separates growing ecommerce brands from stagnating ones.
- [When Content Becomes Currency](https://brandpay.io/blog/when-content-becomes-currency): BrandPay's CEO explains how content-generated commerce bridges the gap between social engagement and real transactions — turning every customer post into revenue, retention, and growth.
- [How Do Small Ecommerce Brands Get Customers to Post About Them?](https://brandpay.io/blog/small-ecommerce-brands-customer-posts): A practical guide for small and mid-sized e-commerce brands to generate organic customer content through rewards, timing, automation, and shareable moments.
- [Understanding the Tools that Unlock Social Commerce in 2026](https://brandpay.io/blog/social-commerce-tools-2026): A comprehensive guide to customer-generated commerce tools: from content tracking and rights management to reward automation and revenue attribution.
- [Rethinking the Q4-Q1 Relationship: Making Your Holidays Pay for Your New Year](https://brandpay.io/blog/q4-q1-relationship-holidays-pay-new-year): How D2C brands can turn December's momentum into January sales using store credit and customer-generated content.
- [A COVID Break, a Beautiful Getaway, and One Smart Insight: How BrandPay Started](https://brandpay.io/blog/how-brandpay-started): The origin story of BrandPay: from a simple experiment at an Australian hideaway to a self-sustaining content engine powering global brands.
- [Cluely Spent Millions on Industrial-Scale UGC. Here's How Any Brand Can Do It for Free](https://brandpay.io/blog/cluely-industrial-scale-ugc-automated): How Cluely achieved $7M ARR with 700 content creators and why BrandPay's automated approach delivers the same results without the overhead.
- [You're Right to Doubt UGC. What It Can Unlock Is Not Obvious](https://brandpay.io/blog/youre-right-to-doubt-ugc): Why skepticism about user-generated content is valid, and how structured UGC transforms into measurable commerce.
- [10 Things You Probably Didn't Know About E-Commerce on Shopify in 2025](https://brandpay.io/blog/ecommerce-shopify-ugc-trends-2025): Discover surprising UGC and social commerce statistics that reveal why the smart money is on consumer-generated content for Shopify brands in 2025.
- [The Future of Everyday Earning: How Your Posts Become Income](https://brandpay.io/blog/future-of-everyday-earning): Discover how everyday social posts are transforming into real income—and why BrandPay is leading the shift from unpaid influence to rewarded advocacy.
- [The Shift from Funnels to Flywheels: A Smarter Way to Grow Your Brand](https://brandpay.io/blog/shift-from-funnels-to-flywheels): Discover why the traditional marketing funnel is giving way to the flywheel model—and how BrandPay helps you build sustainable, customer-driven growth.
- [Social Commerce Trends: How Consumer-Generated Content (CGC) Is Reshaping Online Shopping](https://brandpay.io/blog/social-commerce-cgc-trends): Discover how CGC is transforming social commerce by turning authentic customer experiences into powerful purchase drivers.
- [How to Turn Every Customer into a Brand Advocate](https://brandpay.io/blog/turn-customers-into-brand-advocates): The rise of consumer-driven advocacy: democratizing influence through real people, not traditional paid marketing.
- [Make Your Marketing Budget Pay for Itself with BrandPay](https://brandpay.io/blog/marketing-budget-pay-for-itself): Transform your marketing from expense to revenue-generating flywheel with authentic customer content.
- [How Brands Maximize Social Content Production and Reach with BrandPay](https://brandpay.io/blog/maximize-impact-with-brandpay): A practical guide for turning everyday customer posts into measurable growth through strategic UGC campaigns and repeat purchases

## Apps
- iOS App Store: https://apps.apple.com/us/app/brandpay/id6749258134
- Google Play: https://play.google.com/store/apps/details?id=com.trueample.brandpay