the.lad.collective (@the.lad.collective) rewards customers who post about them on Instagram through BrandPay. Tag @the.lad.collective in a story or feed post and earn 20 AUD per post.
You're already posting. Now it pays.
Get StartedHow it works
Experience the brand
Visit, buy, or try something you already love.
Post about it on Instagram
Tag @the.lad.collective in a story or feed post.
Get rewarded
BrandPay detects your post and credits your account.
Payday
Spend it back
Use your credit at this brand or others on BrandPay.
What counts as a valid post
No professional content needed.
the.lad.collective
@the.lad.collective
You earn
20 AUD per post
5 AUD per story
Paid as BrandPay credit
Posting guidelines
We want to see real beds, real homes and real reactions, not showroom-perfect content.
Share an original photo, video, reel, carousel or story showing how your Lad Collective product fits into your home, routine or sleep. You could show yourself making the bed, styling your room, demonstrating a product feature or simply sharing what you genuinely love about it.
To be eligible for a reward:
Clearly feature a Lad Collective product
Use your own original photos or footage
Share an honest experience based on actually using the product
Make sure the content is clear, well lit and easy to understand
Tag The Lad Collective and mention the product featured
Use the paid partnership label or appropriate disclosure when required
Get permission from anyone identifiable in the content
Please avoid copied or reposted content, misleading product claims, heavy filters that change the product colour, visible competitor products, offensive language, copyrighted footage, or content that feels unrelated to your Lad Collective experience.
Real posts
Every one of these earned BrandPay credit. Hover to pause.
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
@thee.bobby.byrne Reasons why my Neurodivergent family buy the.lad.collective bed sheets! We have so many sensory and executive dysfunction issues in one household. Simplifying the burden of having to search for the perfect feel and fit has been solved by #theladcollective cannot recommend highly enough! Well worth the investment for a sensory blissful sleep 😴
Why brands reward posts
Brands value real customer experiences more than ads. BrandPay lets brands reward everyday customers instead of paying only creators.
More real customers posting = more rewards for everyone.
FAQ
Share your real experience on Instagram and tag @the.lad.collective in a story or feed post. BrandPay detects your post and credits your BrandPay account with 20 AUD per post. You can then spend that credit at the.lad.collective or other brands on BrandPay.
the.lad.collective rewards 20 AUD per post. Rewards are paid as BrandPay credit.
BrandPay is a platform that rewards everyday customers for posting about brands they love. Instead of paying only professional creators, brands reward real customers with credit they can spend back, turning authentic social posts into rewards.
Post about @the.lad.collective, get 20 AUD per post back as BrandPay credit.
Get StartedMore brands
